+38.2%
Average daily gross sales with slow music compared with fast music: $16,740.23 versus $12,112.35.
Music for Business
Make your brand felt through music.
Music can change the pace of a space, stir emotions, and make a visit memorable. At Mind & Sense, we turn that power into a music experience aligned with your brand identity, your audience, and every moment of the day.
Music for Business
Trusted by leading brands
Brands that trust us
Hollister
Pottery Barn
More than background music
A playlist can fill the silence. A music strategy creates an experience.
It is not only about choosing songs. It is about defining what you want people to feel when they enter, spend time in, and interact with your brand. We shape the music identity, program each environment, and implement the solution so every location sounds, feels, and is remembered as part of the same brand.
The outcome
How can music help your business?
01Elevates the customer experience and helps every visit feel consistent with your brand.
02Reinforces brand identity through the genre, tempo, and energy of the programming.
03Can create calm, add energy, or encourage people to stay and explore.
04Maintains a consistent music experience across one or multiple locations.
Evidence and context
Tempo can change the pace of purchasing.
Over nine weeks, a field experiment alternated slow- and fast-tempo instrumental music in a supermarket and compared shoppers' pace and daily sales.
9 weeks
Length of the supermarket experiment under alternating music conditions.
The author cautions that these figures reflect the specific research setting and should not be generalized to every business. Outcomes depend on the format, audience, tempo, and context.
Your type of operation
Solutions for every type of operation.
Select the profile that most closely reflects your business and explore the recommended starting points.
Select your type of operation
A professional experience that is easy to manage and ready to grow with you.
Fundamentals
Professional ambience with ready-to-use stations and managed catalogue rights.
Signature Music
Recognizable artists and custom programming to create a distinctive music identity.
Music + Messaging
Promotions, announcements, and information produced in your brand's voice and tone.
Brand consistency with the flexibility to meet the needs of each space.
Fundamentals
Centrally managed stations and schedules across different locations.
Signature Music
A recognizable music identity with adjustments by schedule, audience, or location format.
Music + Messaging
Campaigns, promotions, and announcements scheduled company-wide or for groups of locations.
A consistent experience across the network without complicating each location's operation.
Fundamentals
A professional music foundation that is easy to operate, with managed catalogue rights.
Signature Music
Brand consistency with programming adapted to different schedules, audiences, or locations.
Music + Messaging
National campaigns, seasonal promotions, and messages for groups of locations.
Available solutions
Choose how you want your brand to sound.
Choose commercial music from recognized artists or an independent catalogue with included rights.
01
Signature Music
Commercial music your customers recognize.
Create a sound experience featuring popular artists, current hits, and classics across multiple genres. Signature Music supports custom playlists, tailored mixes, and programming adapted to the audience, schedule, and personality of each location.
- Recognized artists and songs.
- Custom playlists and tailored mixes.
- Daypart scheduling.
- Control for one or multiple locations.
- Music without ads or interruptions.
Because this is a commercial music catalogue, the applicable communication and public performance licences must be managed for each establishment. Mind & Sense can manage the process and provide a quote based on the type and number of locations.
02
Fundamentals
Independent music with included rights.
Create the right atmosphere with a broad selection of music by independent artists, composers, and creators. Fundamentals offers pre-programmed genre stations and straightforward operation to keep your spaces supported by professional music.
- Ready-to-use pre-programmed stations.
- Daypart scheduling.
- Centralized control.
- Filters to keep content appropriate.
- Music without ads or interruptions.
The rights for the Fundamentals catalogue are managed for commercial use. Coverage depends on the contracted catalogue, Canadian territory and use. Confirm the rights included in your agreement before playback.
Management technology
Control your music from one place.
Fundamentals and Signature Music can be managed through Harmony, a platform designed to schedule and maintain control of the music experience across one or multiple locations.
- 01Daypart scheduling.
- 02Control for one or multiple locations.
- 03Management from a desktop computer or mobile application.
Why Mind & Sense
Music strategy, technology, and ongoing support in one service.
01
We understand before recommending
We learn about your brand, audience, spaces, and experience objectives before defining the solution.
02
We shape your music identity
We select genres, tempos, and styles that reflect your brand's personality and support each moment of the day.
03
We centralize the operation
We program and manage music across one or multiple locations, maintaining a consistent experience while allowing the necessary adjustments.
04
We keep the experience active
We handle implementation and continue with programming, adjustments, support, and preventive and corrective maintenance.
Experience Gallery
Hear how your brand could sound.
Explore the samples currently available and compare what each solution can offer.
Frequently asked questions
What you need to know before choosing your music.
What is the difference between Signature Music and Fundamentals?
Signature Music includes popular artists and songs and supports custom playlists and mixes. Fundamentals uses music from independent creators with managed rights and offers pre-programmed stations.
Do I need to pay additional licensing fees?
It depends on the solution. Signature Music requires the applicable communication and public performance licences for each establishment. The rights for the included Fundamentals catalogue are managed within the service, with the specific Canadian coverage and any additional permissions confirmed in your agreement.
Can I use Spotify, Apple Music, or YouTube in my business?
Personal accounts for these platforms do not include the permissions required to play music commercially in a business. Commercial spaces require a music solution authorized for that use.
Can I schedule different music at different times?
Yes. We can define different moods by time of day, audience, traffic patterns, or operational needs.
Can I control music across multiple locations?
Yes. Programming can be managed centrally to preserve the brand's music identity while allowing adjustments across locations.
Can explicit content be filtered?
Yes. The solutions allow content controls to help maintain programming appropriate for your brand and audience.
Does Mind & Sense handle installation?
Yes. We install, configure, and test the equipment and programming required to launch the solution.
What happens after installation?
We continue with follow-up, support, and preventive and corrective maintenance to keep the music experience active.
Next step
Let's make your brand sound the way it should.
Tell us how many locations you have, the atmosphere you want to create, and how your music currently operates. We'll help you choose the right solution.